Definition
User interactions with app widgets (e.g., iOS home screen widgets), which can boost visibility, reactivation, and habitual use. Particularly helpful for apps with real-time data, check-ins, or daily routines.
Widget Adoption Rate = Users with Widget Installed / Total Active Users x 100. Widget Impact = (Retention of Widget Users - Retention of Non-Widget Users) / Retention of Non-Widget Users x 100.
Prompt during onboarding with a visual showing the widget in context. Send a push after 3 days of use suggesting the widget with a clear benefit. Show the retention data: 'Users with our widget stay 2x longer.' Make the widget genuinely useful — it must earn its home screen space.
Glanceable data (progress, streaks, daily metrics), actionable shortcuts (tap to start), real-time info (weather, next event), and visual appeal. The widget should deliver value in under 2 seconds of glancing. Avoid widgets that are just marketing — they get removed quickly.
Widgets work best for apps with daily check-in value: fitness, habits, weather, productivity, health tracking, and daily learning. They are less impactful for apps used sporadically (travel, dating). If your app has a daily use case, widgets should be a priority.
A subscription purchased through a website (commonly using Stripe or Paddle) instead of in-app purchase systems. Web subscriptions allow apps to avoid platform fees and offer more flexible pricing or promotional options.
The process of converting users from a web page, landing experience, or email into app installers, and eventually subscribers. Optimizing this flow requires deep linking, continuity of messaging, and frictionless onboarding.
An automated, real-time message sent from a system (e.g., Stripe, Botsi) to your backend when a subscription event occurs, such as a renewal, cancellation, or trial start. Webhooks enable immediate updates to user status and CRM sync.
The number of unique users who engage with the app within a 7-day period. WAU is a useful middle-ground metric between DAU and MAU, and is often tied to user health scoring and retention tracking.
The onboarding sequence shown to new users, often guiding them through feature highlights, value communication, and eventually a paywall or trial prompt. A strong welcome flow increases trial starts and early retention.
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