Definition
A subscription purchased through a website (commonly using Stripe or Paddle) instead of in-app purchase systems. Web subscriptions allow apps to avoid platform fees and offer more flexible pricing or promotional options.
Web Revenue Advantage = Web Net Revenue - App Store Net Revenue per subscriber per month. Annual Savings = Web Subscribers x Monthly Advantage x 12.
Apple's policies have been evolving. As of recent changes, apps can include a link to their website for purchases in some regions, though implementation details and eligibility vary. Promote web subscriptions through email, your website, social media, and other out-of-app channels to stay fully compliant.
Use Botsi to unify subscriptions from Stripe/Paddle with App Store and Google Play. Web subscribers get the same user ID and entitlements. Your app checks Botsi for subscription status regardless of purchase origin.
Web checkout typically converts 30-50% lower than in-app purchase because it requires more steps (redirect to browser, enter payment info vs Apple's one-tap). However, the 25%+ margin improvement makes web subscribers more profitable despite lower conversion.
The process of converting users from a web page, landing experience, or email into app installers, and eventually subscribers. Optimizing this flow requires deep linking, continuity of messaging, and frictionless onboarding.
An automated, real-time message sent from a system (e.g., Stripe, Botsi) to your backend when a subscription event occurs, such as a renewal, cancellation, or trial start. Webhooks enable immediate updates to user status and CRM sync.
The number of unique users who engage with the app within a 7-day period. WAU is a useful middle-ground metric between DAU and MAU, and is often tied to user health scoring and retention tracking.
The onboarding sequence shown to new users, often guiding them through feature highlights, value communication, and eventually a paywall or trial prompt. A strong welcome flow increases trial starts and early retention.
An app developed once but branded and resold by multiple companies or partners. Common in fitness, education, or wellness categories where the core functionality is the same, but the front-end branding and messaging differ.
Botsi automatically shows the right price to every user. Stop guessing and start growing.