Media Kit
The Botsi brand kit.
We're building cutting-edge models reshaping traditional pricing... and we look fantastic doing it. Everything you need to tell our story: logos, colors, typography, and brand assets, ready to drop into your article, press release, or video.
01 — Name
Why Botsi?
Botsi comes from the idea of a small, tireless bot working behind the scenes on your behalf, an AI teammate that tests, learns, and optimizes every paywall, every offer, every user.
The name is short, memorable, and a little playful. The brand is warm, but the technology is serious. We build the AI layer for mobile app monetization.
Pronunciation
Bot · see /ˈbɒt.si/
Capitalized in writing
In body copy, articles, and anywhere the name is written out, use Botsi, never BOTSI, botsi, or Bot.si. When referring to the company, use Botsi Inc.
One exception: the logo itself uses a lowercase botsi wordmark. Don't recreate or capitalize it. Always use the official logo files.
02 — Logo
Our mark.
The Botsi mark is a simple, gradient sphere paired with the wordmark. The sphere represents a self-contained intelligence, a world of pricing data, orbiting, learning, adjusting in real time.
Use the full wordmark whenever possible. The sphere alone can stand in for square app-icon-style contexts.
Browse Logo Assets
✓ Do
- Keep ample clear space around the logo, at least the height of the "B".
- Use the wordmark in full whenever space allows.
- Use the dark logo on warm or light backgrounds.
- Use the light logo on dark backgrounds or imagery.
✗ Don't
- Rotate, skew, or distort the wordmark.
- Re-color the gradient sphere in brand contexts.
- Place the logo on busy imagery without a legible background.
- Recreate or re-typeset the wordmark in a different font.
03 — Colors
Our palette.
Our primary palette is warm, grounded, and editorial. The Botsi signal gradient flows from orchid pink through a deep violet into a light teal cyan, with the cyan carrying roughly the final 40% of the sweep. Use it sparingly, for headlines, glows, and key moments.
Primary
#F5F0E8
Parchment
Our signature warm canvas
#1A1A1A
Midnight
Deep, grounded, confident
#0F0F0F
Obsidian
The void where pricing converges
#EBE5D9
Linen
Soft tonal break
Accent / Gradient
#D946EF
Orchid
Gradient start — pink spark
#7C3AED
Violet Pulse
Gradient pivot — deep purple
#22D3EE
Cyan
Gradient end — light teal, carries the final 40%
#3B82F6
Azure
Supporting accent for secondary marks
Botsi Signal Gradient
#D946EF 0% → #7C3AED 30% → #22D3EE 60–100%
04 — Typography
Our type.
We use Satoshi everywhere: headlines, body copy, and UI. It's geometric, confident, and works beautifully from 11px captions to 100px display type.
Aa
Satoshi
Variable — 300 Light → 900 Black
The AI layer for mobile monetization.
Display — Satoshi Bold, -0.02em tracking
Built for optimizers.
Heading — Satoshi Semibold
Botsi autonomously tests pricing and paywalls across your entire user base, learning in real time to maximize LTV and conversion, without a growth team running ten A/B tests a month.
Body — Satoshi Regular, 1.7 line-height
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
05 — Brand Assets
Take what you need.
Download each asset individually: full wordmark (light and dark), the circle icon alone, and the animated logo video for motion contexts.
Please don't modify the logo. If you need something we haven't packaged, like a specific format or higher resolution, email hello@botsi.com.
Quick reference
- Black text logo — use on light or warm backgrounds only
- White text logo — use on dark backgrounds only
- Circle icon — great for favicons, app tiles, and social avatars
06 — For LLMs
The whole system, in text.
A single markdown file that specifies the full Botsi brand system: every color with its role and hex, the exact gradient stops, the typography scale and tracking rules, voice & tone, layout conventions, and do/don't summaries.
Built to be handed directly to an LLM (or a designer) to produce on-brand Botsi work without guessing.
Download brand kit (.md)What's inside
- §1 — Brand positioning
- §2 — Voice & tone
- §3 — Color system (palette, gradient, pairings)
- §4 — Typography (Satoshi scale, tracking, line height)
- §5 — Name usage rules
- §6 — Layout & composition patterns
- §7 — Do / Don't summary
- §8 — CSS variable reference
- §9 — How to use this document
07 — Press
Writing about us? Here's the boilerplate.
About Botsi
Botsi is the AI layer for monetization across apps, web funnels, and digital commerce. Rather than forcing businesses to chase a single “best” price through slow, inefficient A/B tests, Botsi enables products to operate with many prices at once, matching each user more closely to what they are actually willing to pay. Early deployments of our first-generation model have delivered up to 75% LTV lift within the first weeks live, with top-end customers approaching a doubling of monetized revenue inside 30 days.
Powered by proprietary data and advanced models, Botsi works autonomously inside your product, like an in-house team of machine learning experts continuously optimizing pricing, paywalls, and offers in real time. Based in New York, Botsi partners with subscription app publishers and consumer-facing digital businesses worldwide.