Definition
The state of a user who is currently in their free trial window. These users are high-intent and should be actively engaged with onboarding content, feature exposure, and lifecycle messaging to increase the chance of conversion.
Trialing Users = Users with active trial status. Trial Engagement Rate = Trialing Users Who Complete Target Action / Total Trialing Users x 100.
Send a structured engagement sequence: welcome message, feature discovery prompts, progress celebrations, and trial expiration reminders. Show them premium features they have not tried. Make the trial feel like a VIP preview, not a limited demo.
Find your app's correlation between trial engagement and conversion. For most apps, users who use the app 4+ times during a 7-day trial convert at 2-3x the rate of users with 1-2 sessions. Drive toward that engagement threshold.
Botsi provides real-time subscription status including 'trialing' state. You can query this to customize the user experience, trigger specific campaigns, and track trial engagement metrics separately from free and paid users.
Payment processing handled outside of Apple or Google's in-app purchase systems. Commonly via payment platforms like Stripe, Paddle, or PayPal. Often used for web subscriptions or Android apps distributed outside the Play Store, allowing greater pricing control and lower platform fees.
Promotions with a clear expiration (e.g "48-hour offer") designed to create urgency and drive faster decision-making. These are often delivered through paywalls, lifecycle campaigns, or triggered messaging tied to in-app behavior.
The amount of time between a user installing the app and starting their first subscription. A key metric for measuring the effectiveness of onboarding, paywall timing, and perceived value delivery.
A user's decision to allow or deny tracking (e.g., through Apple's App Tracking Transparency prompt). Consent status affects how well apps can attribute installs, personalize messaging, and optimize acquisition across marketing channels.
The percentage of users who begin a free trial and subsequently convert to a paid subscription. This is one of the most important metrics for subscription apps with trials, reflecting onboarding success, feature adoption, and value communication.
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