Web Net Revenue = Price x (1 - Stripe Fee ~3%). App Store Net = Price x (1 - Apple Fee 30%). Savings per web subscriber = Web Net - App Store Net.
For digital goods consumed in the app, Apple requires in-app purchase on iOS. However, you can offer web subscriptions promoted outside the app (email, website, social). EU regulations are opening alternative billing options.
Stripe (most flexible, ~3% fee), Paddle (acts as merchant of record, handles tax, ~5-10%), and RevenueCat/Botsi for unified cross-platform management. Choose based on whether you want to handle tax compliance yourself (Stripe) or have it managed (Paddle).
Use Botsi to unify subscriptions from Apple, Google, and web billing under a single user profile. Regardless of where the subscription was purchased, Botsi provides a consistent entitlement API for your app.
Promotions with a clear expiration (e.g "48-hour offer") designed to create urgency and drive faster decision-making. These are often delivered through paywalls, lifecycle campaigns, or triggered messaging tied to in-app behavior.
The amount of time between a user installing the app and starting their first subscription. A key metric for measuring the effectiveness of onboarding, paywall timing, and perceived value delivery.
A user's decision to allow or deny tracking (e.g., through Apple's App Tracking Transparency prompt). Consent status affects how well apps can attribute installs, personalize messaging, and optimize acquisition across marketing channels.
The percentage of users who begin a free trial and subsequently convert to a paid subscription. This is one of the most important metrics for subscription apps with trials, reflecting onboarding success, feature adoption, and value communication.
Users who begin a trial but do not convert to a paid plan. These users represent a valuable segment for win-back campaigns, exit surveys, or follow-up offers aimed at understanding and closing conversion gaps.
Botsi automatically shows the right price to every user. Stop guessing and start growing.