Onboarding Completion Rate = Completions / New Users x 100. Revenue Impact = (Improved Rate - Baseline) x Monthly Installs x Price.
3-5 screens is ideal. Each should serve a clear purpose: gather preference, communicate value, or build anticipation. The flow should collect 2-3 inputs to customize the paywall.
At the end of onboarding when intent is highest. Users who just shared goals and saw a personalized plan are primed to convert. Test both approaches.
Personalization, progressive disclosure, social proof, value reinforcement, and a strong paywall referencing stated goals. The best flows feel like a consultation, not a product tour.
A promotional code that unlocks a discounted price or special access to a subscription. Offer codes are often used in partner campaigns, user gifting, influencer marketing, or churn recovery workflows.
A monetization and engagement tool that presents users with offers (e.g., free trial extensions, discounts) in exchange for actions like watching an ad, completing a survey, or sharing the app. Common in freemium or hybrid monetization models.
A premium feature that allows users to use the app or consume content without an internet connection. Often used in fitness, language learning, or media apps to justify subscription value and reduce churn during travel or commuting.
A monetization model where users pay once for permanent access to a specific feature, product, or piece of content. OTPs can complement subscriptions for users who prefer à la carte value over recurring payments.
The percentage of users who consent to receiving marketing communications, push notifications, or tracking (such as ATT on iOS). High opt-in rates are crucial for effective lifecycle messaging and campaign attribution.
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