Offerwall Revenue = (Ad Completions x CPM/1000) + (Subscriptions Attributed x Price). Offerwall ARPU = Total Revenue / Engaged Users.
Not if limited to free users, positioned as rewards rather than interruptions, and users can choose to engage rather than being forced.
ironSource, Tapjoy, and AdGate Media for ads. For subscription rewards (trial extensions, discounts), build custom offerwalls with your backend logic.
Typically $0.10-$0.50 ARPU/month from free users. An app with 200,000 free MAU at $0.30 ARPU adds $60,000/month from users who otherwise contribute nothing.
A promotional code that unlocks a discounted price or special access to a subscription. Offer codes are often used in partner campaigns, user gifting, influencer marketing, or churn recovery workflows.
A premium feature that allows users to use the app or consume content without an internet connection. Often used in fitness, language learning, or media apps to justify subscription value and reduce churn during travel or commuting.
The structured experience that guides new users through their first interactions with the app - often including feature highlights, value reinforcement, and paywall exposure. A well-optimized onboarding flow will improve activation, trial starts, and long-term retention.
A monetization model where users pay once for permanent access to a specific feature, product, or piece of content. OTPs can complement subscriptions for users who prefer à la carte value over recurring payments.
The percentage of users who consent to receiving marketing communications, push notifications, or tracking (such as ATT on iOS). High opt-in rates are crucial for effective lifecycle messaging and campaign attribution.
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