Definition
Google's official framework for handling in-app purchases and subscriptions on Android devices. It provides APIs for managing trials, renewals, grace periods, and refunds, and is required for processing payments through Google Play.
Yes, for subscriptions sold through the Google Play Store, you must use the Google Play Billing Library. Alternative billing is now available in some regions (EU, Japan, etc.) following regulatory changes, but it requires additional implementation. For most apps, the standard billing library through a wrapper like Botsi is the simplest path.
Always use the latest stable version. Google regularly deprecates older versions and requires migration. As of 2024-2025, Billing Library v6+ is recommended. Each major version adds features like improved subscription management, better error handling, and support for new pricing models. Using Botsi's SDK keeps you current without manual migration work.
Both handle subscriptions, but they differ in API design, grace period defaults, subscription group logic, and pricing tier structure. Google historically offered more flexible pricing tiers and a 15% base commission rate (vs Apple's 30% year-one rate). Botsi abstracts these platform differences so your app logic does not need to handle each separately.
Incorporating game-like elements—such as points, streaks, badges, or level progress—into the app experience to increase user motivation, engagement, and long-term retention. Gamification is often used to reinforce daily habits or reward subscription milestones.
A Google Ads campaign type that automatically promotes your app across Google Search, Play Store, YouTube, and the Display Network. GAC uses machine learning to optimize ad placements and creative variations for installs, in-app actions, or subscription conversions.
A limited time window following a failed renewal attempt during which a subscriber retains premium access while payment retries occur. Grace periods help reduce involuntary churn and provide a softer billing experience for users with temporary payment issues.
The total subscription income earned before deducting app store platform fees, refunds, or taxes. Gross revenue provides a top-line view of monetization performance and is often contrasted with net revenue for financial analysis.
A compounding system where actions from existing users (like referrals, content sharing, or community engagement) lead to new user acquisition, which in turn fuels more engagement and further growth. Growth loops are more sustainable than linear acquisition models and often enhance LTV over time.
Botsi automatically shows the right price to every user. Stop guessing and start growing.