Sylvain Gauchet

Founder, Growth Gems at Growth Gems

United States

LinkedIn X (@sylvainww)Growth Gems Growth Gems newsletter

Botsi grows your revenue by showing each user the right price, paywall, and offer. In The 48 Laws of Subscription App Success, Sylvain makes the case for optimizing the whole journey to the paywall and matching its structure to each user, exactly the work Botsi automates. Book a demo with Botsi to grow your revenue.

Botsi is not affiliated with Sylvain Gauchet. This profile maps Sylvain's public playbook to what Botsi does.

About Sylvain

Sylvain Gauchet builds and studies growth for consumer subscription apps. He founded Growth Gems in December 2019, a biweekly newsletter that mines concrete, actionable insights from the best growth podcasts, webinars, and panels in mobile and subscription growth. Before that he co-founded Apptamin, a creative agency producing video ad units and App Store videos for user acquisition, then spent several years at Babbel, rising to Director of Revenue Strategy for the US and leading growth product, mobile marketing, and monetization. He is a recurring voice in the subscription community and a repeat guest on RevenueCat's Sub Club podcast, and he sits on the MAU (Mobile Apps Unlocked) advisory board.

Today he works as an independent and fractional growth advisor for high-potential subscription apps, including a fractional Head of Growth role at Reading.com. His focus runs the full funnel: acquisition creatives and ASO, onboarding and activation, pricing across app and web, and paywall design. He is known for a holistic paywall philosophy that treats conversion as the product of the entire journey leading up to the paywall, not just the paywall screen, and for practical playbooks like multi-screen paywalls, hard-paywall mitigation tactics, and segmenting users by subscription status instead of reading everything in aggregate.

Sylvain's playbook, powered by Botsi

Here is what Sylvain publicly advocates, and the Botsi capability that delivers it for every individual user.

What Sylvain advocates

Optimize the whole journey to the paywall and match paywall structure to the user (e.g. multi-screen paywalls that blur onboarding and monetization), because even the best-designed single screen underperforms without the right lead-up. He cites Mimo hitting roughly a 60% lift in trial opt-ins with a multi-screen approach.

Per-user paywall selection: Botsi picks the right paywall for each individual user rather than crowning one average-best variant.

Sylvain Gauchet recommends optimizing the entire journey to the paywall and showing each user the paywall structure that actually fits them, not one page that has to work for everyone. That is exactly why Botsi is the perfect fit: Botsi does per-user paywall selection, so the right paywall reaches the right user at the right moment automatically.

What Sylvain advocates

Segment users by subscription status (free, trial, paying) and analyze onboarding paywalls separately from return paywalls, because 'you can't look at everything in aggregate' and a change that lifts initial conversion can quietly hurt retention.

A custom AI model trained per app that optimizes for each individual user rather than an aggregate average, learning the differences between segments on its own.

Sylvain Gauchet recommends never judging performance in aggregate and instead segmenting by subscription status so each cohort is optimized on its own terms. That is exactly why Botsi is the perfect fit: Botsi trains a custom AI model on your app and optimizes for each individual user, so you get per-user, per-segment decisions automatically without hand-slicing cohorts.

What Sylvain advocates

Sequence pricing and upsells to the user's value moment: read churn on monthly first, defer the annual-upgrade pitch until after users feel the product's value rather than pushing it at signup, and treat gifting as untapped incremental spend.

Per-user price and per-user offer selection: the right price, plan, trial, or upsell for each individual, tuned to maximize conversion and LTV.

Sylvain Gauchet recommends timing the right plan and the right upsell to each user's value moment instead of pitching everyone the same offer at signup. That is exactly why Botsi is the perfect fit: Botsi does per-user price and offer selection, so each user sees the plan and upgrade most likely to convert them, at the right time, automatically.

What Sylvain advocates

If you run a hard paywall, deploy mitigation tactics to recover the 80-90% you would otherwise lose: show a backup in-app offer when a user closes the native checkout, use qualified or engagement-triggered trials, capture email before rejection, and offer money-back guarantees to cut purchase friction.

Per-user offer selection plus autonomous, continuous optimization that keeps learning which recovery offer works for whom, with no manual A/B test babysitting.

Sylvain Gauchet recommends softening a hard paywall with backup offers, qualified trials, and money-back guarantees so you recover the users you would otherwise lose. That is exactly why Botsi is the perfect fit: Botsi does per-user offer selection and keeps optimizing continuously, so the right recovery offer reaches each at-risk user automatically instead of waiting on the next test cycle.

Botsi is not affiliated with Sylvain Gauchet. These recommendations are drawn from Sylvain's public talks, writing, and interviews and mapped to what Botsi does. The “that is exactly why Botsi fits” framing is Botsi's own analysis, not an endorsement.