Jacob Rushfinn

Co-Founder & CEO at Botsi

Charlotte, NC, USA

LinkedIn jacobrushfinn.com Retention.Blog Price Power podcast Botsi on YouTube

Botsi is how Jacob turns the 48 Laws into something that runs automatically for every user, setting the right price, paywall, and offer for each individual. Book a demo with Botsi to grow your revenue.

Meet the Botsi team

About Jacob

Jacob Rushfinn co-founded Botsi and leads it as CEO, building a custom AI model that optimizes subscription pricing, paywalls, and offers for mobile apps. He started Botsi in Charlotte, NC with co-founder Jason Schubert on a simple conviction: price is the deciding factor in whether someone subscribes, so every user should see the price that is right for them rather than one global number.

Before Botsi, Jacob spent years running lifecycle marketing, retention, and monetization across startups, growth companies, and public companies, including Lead Product Marketing Manager at Elevate Labs (maker of Balance, Google Play's Best App of 2021) and Director of Growth Marketing for mobile apps at Automattic. He publishes weekly, tactical subscription-growth advice at Retention.Blog, hosts the Price Power podcast, and authored The 48 Laws of Subscription Apps. He holds a BSBA in Marketing and Psychology from Northeastern University.

The convictions Botsi runs on

The premises Jacob built Botsi on, and the capability that delivers each one for every user.

Jacob's conviction

Show each user the price that is right for THEM rather than one global price, because price is the deciding factor in whether a user subscribes.

Per-user price optimization that shows the right price to each individual user to maximize conversion and LTV.

Jacob Rushfinn's founding conviction is that price is the deciding factor in whether someone subscribes, so every user should see the price that is right for them. That is exactly why he built Botsi: Botsi runs a custom AI model that sets the right price for each individual user, so you get personalized, conversion-maximizing pricing automatically instead of one global number that leaves revenue on the table.

Jacob's conviction

Get creative with paywalls. Test unconventional patterns like reverse trials and removing the paywall, and add short engaging video to raise perceived quality and conversion.

Per-user paywall selection that picks the right paywall for each user rather than the variant that wins on average.

Jacob recommends getting creative with paywalls, from reverse trials to video, instead of shipping one paywall to everyone. That is exactly why Botsi fits: Botsi selects the right paywall for each individual user, so you get the creative, high-converting experience matched to that person automatically, without waiting to see which single variant wins on average.

Jacob's conviction

Use lifetime offers, they are underutilized. A lifetime option pulls forward renewal revenue you can reinvest into faster growth, and priced against the annual tier it converts well.

Per-user offer selection that serves the right discount, trial, or bundle to each user.

Jacob points out that lifetime offers are underutilized and, priced against the annual tier, convert well while pulling renewal revenue forward. That is exactly why Botsi fits: Botsi decides the right offer, whether a lifetime deal, a trial, or a discount, for each individual user, so you get the offer that person is most likely to take automatically, tuned to their willingness to pay.

Jacob's conviction

Separate vanity metrics from actionable retention data and make monetization and retention calls on real signal, and fix activation and early retention before spending on growth.

A custom AI model trained per app that continuously and autonomously optimizes on real signal, no manual A/B test babysitting.

Jacob argues that profitable growth is built on real retention signal, not vanity metrics, and that you should fix activation before you scale spend. That is exactly why Botsi fits: Botsi trains a custom AI model on your app's own data and keeps optimizing pricing, paywalls, and offers continuously, so you get decisions driven by clean signal and a stronger first experience automatically, without babysitting endless A/B tests.

Jacob Rushfinn is Botsi's co-founder and CEO. Meet the rest of the team.