Deflection Rate = Users Saved by Unsubscribe Flow / Users Who Initiated Cancellation x 100. Revenue Saved = Deflected Users x Average Monthly Revenue x Average Remaining Lifetime.
A brief reason survey (helps you learn and enables targeted counter-offers), a personalized retention offer based on the reason (discount, plan change, pause), highlighting unused value, and a final confirmation step. Keep it to 2-3 steps — do not make cancellation feel impossible.
Apple manages the actual subscription cancellation through Settings. However, you can create an in-app 'manage subscription' flow that shows retention offers before directing users to Apple's cancellation screen. Botsi can detect cancellation intent and trigger deflection offers.
For price-sensitive users: downsell to a cheaper plan or offer a discount. For low-engagement users: highlight features they have not tried. For all users: offer a 'pause' option (1-3 months) as an alternative to canceling. Pause options alone save 10-15% of would-be churners.
The percentage of users who delete your app after installation, often within the first 24-72 hours, but can be longer-term as well. High uninstall rates typically signal onboarding friction, weak value delivery, or misleading acquisition messaging.
A Google Ads campaign type that promotes your app across Google Search, the Play Store, YouTube, and the Display Network using machine learning. UACs optimize automatically for installs or in-app actions like trial starts or subscriptions based on real-time performance data.
A tactic that encourages users to move to a higher-tier subscription plan or unlock additional features. Upsells can be timed based on user behavior (e.g., usage limits, feature interactions) and are most effective when they clearly communicate added value.
Data collected on how users interact with the app - including features used, frequency, depth of engagement, and time spent. Usage analytics inform feature prioritization, upsell timing, onboarding flows, and lifecycle messaging strategies.
A pricing model where users pay based on how much they use a resource, such as credits, minutes, or API calls. While rare in consumer subscription apps, it's increasingly common in B2B, AI tools, and marketplaces where usage varies significantly by user.
Botsi automatically shows the right price to every user. Stop guessing and start growing.