Definition
A pricing strategy where users choose what they're willing to pay for a subscription. Less common, but it can be useful for donation-based products, early-access launches, or communities where trust and transparency are core values.
It can work well for specific contexts: beta launches (to gather pricing data), donation-supported apps (meditation, public radio), community-driven products, and apps with strong social missions. For mainstream consumer apps, fixed pricing with tiered plans typically outperforms because it reduces decision fatigue.
Studies show most users pay at or above the suggested 'default' option. Providing anchoring options (like $3/$5/$10 with $5 pre-selected) is critical. Without suggestions, users tend to pay less. With well-designed anchoring, average payments often exceed what a fixed low price would generate.
Apple's App Store does not natively support name-your-price for subscriptions. You would need to implement this through web-based payments (using Stripe or Paddle) and manage entitlements through your backend or Botsi. Alternatively, offer multiple fixed price tiers that approximate the name-your-price experience.
The number of subscribers lost over a given period, adjusted for reactivations. Net churn provides a more complete view of subscription momentum than gross churn and is especially useful for understanding long-term revenue health.
Net Promoter Score (NPS) is a measure used to understand customer satisfaction and loyalty for an app. It’s based on one simple question: “How likely are you to recommend our app to a friend or colleague?” Users rate this on a scale from 0 to 10. Scores of 9-10 are ‘Promoters’ who love your app, 7-8 are ‘Passives’ who are satisfied but not enthusiastic, and 0-6 are ‘Detractors’ who are unhappy. A high NPS indicates strong customer satisfaction and is often linked to growth and positive word-of-mouth, while a low NPS can signal potential issues and customer churn.
Total income from subscriptions after subtracting platform fees, refunds, taxes, and other deductions. Net revenue offers a more accurate picture of actual profit compared to gross revenue and is needed for forecasting and LTV modeling.
A subscription that ends after a set period without auto-renew.
When users become overwhelmed or desensitized by excessive push or in-app messages, leading to disengagement, opt-outs, or churn. Managing frequency, personalization, and value of notifications is important to maintain user trust.
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