High-Intent Conversion Rate = (High-Intent Users Who Convert / Total High-Intent Users) x 100. Revenue from High-Intent Targeting = (Additional Conversions from Targeting x Subscription Price) - Cost of Offer.
Track behavioral signals: number of paywall views, session frequency, feature usage depth, return visits after paywall dismissal, and content consumption patterns. Users who view the paywall multiple times without converting are signaling interest but need a different approach. Botsi can help segment users by subscription intent level based on these signals.
Show them personalized offers that acknowledge their engagement: 'You have used the app 12 times this week — unlock unlimited access with 30% off.' Reduce friction with one-tap purchase options. Offer a shorter trial (3 days instead of 7) since they have already experienced value. Time your offer for their peak usage moment.
Users who view the paywall 2+ times are generally high-intent — they are coming back to the decision point, which means they are seriously considering subscribing. Users with 3+ views who still have not converted may need a different offer (discount, different plan, or different messaging). Track conversion rate by number of paywall views to find the sweet spot for your app.
A metric that tracks users who complete a specific high-value action that strongly correlates with long-term retention or monetization such as starting a trial, subscribing, or completing onboarding. Unlike soft engagement signals, hard activations typically reflect clear product-market fit at the user level.
A monetization model where core app features or content are fully locked behind a subscription and users must pay to proceed. Hard paywalls are effective for apps with clear, high-value offerings and are often paired with a free trial to mitigate upfront friction.
A behavioral design framework that explains how products create habits by cycling users through four stages: Trigger, Action, Reward, Investment. In subscription apps, the hook model is often used to design daily engagement loops that drive retention and deepen value perception. This was popularized by Nir Eyal.
A strategy that combines multiple revenue streams such as subscriptions, in-app purchases (IAPs), and advertising. Hybrid monetization allows apps to capture value from both paying and non-paying users, optimizing ARPU across segments.
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