Price Optimization Impact = (New Conversion Rate x New Price) - (Old Conversion Rate x Old Price). For example: lowering price from $12.99 to $6.99 in Brazil increases conversion from 2% to 8%. Revenue per 1,000 users: Old = 20 x $12.99 = $259.80. New = 80 x $6.99 = $559.20. Net gain = $299.40 per 1,000 users.
Yes, both platforms support setting different prices by country/region through their pricing tiers. Apple offers 900+ price points across regions. You can also use introductory offers, promotional offers, and offer codes to create dynamic pricing experiences for different user segments. What you cannot do is show different prices to individual users within the same region for the same product.
Start with purchasing power parity (PPP) data to set baseline prices relative to the US. Then test 2-3 price points per major market using introductory offers. Track conversion rate and revenue per user at each price point. The optimal price maximizes revenue (not just conversion), which is usually higher than you expect in wealthy markets and lower in emerging ones.
Geographic pricing is widely accepted and expected — users understand that prices vary by country. Behavior-based pricing within the same market is more sensitive. Be transparent: if you offer a discount to win back a churned user, frame it as a ‘welcome back’ offer rather than implying the full price was too high. Consistency within a user’s experience is key to maintaining trust.
The set of policies and regulations that govern how user data is collected, stored, and used. For subscription apps, compliance with standards like GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) is essential, particularly when dealing with personal, behavioral, or payment data.
Links that direct users to specific in-app locations rather than simply opening the app. When combined with attribution and deferred deep linking, they enable seamless experiences across channels and platforms — valuable for re-engagement, referrals, and onboarding.
A technique that routes users to a specific screen or piece of content in the app after installation — often used for campaigns, referrals, or personalized onboarding. It enables seamless user flows from ad click to in-app action, even when the app isn’t already installed.
A promotional code that offers users a reduced subscription price, often used during onboarding, seasonal campaigns, or win-back efforts. Codes can drive urgency, personalize offers, or reward referrals.
Offering a lower-priced plan or reduced feature set to users who show signs of canceling or resisting a premium offer. Downselling helps preserve revenue and reduce full churn by keeping users subscribed at a lower commitment level.
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