Definition
A time-limited discount or special deal designed to incentivize action, such as subscribing, reactivating, or upgrading. Promotions are often used during onboarding, churn risk moments, or seasonal campaigns.
Promo Revenue = Redeemed x Promo Price x Duration + (Redeemed x Full-Price Renewal Rate x Full Price x Remaining Months).
Win-back: 40-50% off for 1-3 months. Upgrades: 30% off annual for monthly subscribers. Retention: free month for at-risk users. Time-limited (48-72 hours) boosts redemption 30-50%.
Configured in App Store Connect with signature-based verification. The user sees discounted pricing in the purchase dialog. Botsi handles signature generation automatically.
Limit promos to specific segments (churned, at-risk) rather than running public sales. Use personalized, one-time offers that feel exclusive. Never discount for users about to pay full price.
How long does it take for you to "payback" the money you've spent on acquiring a new user. A faster payback period is better because it means that you can reinvest that money into growing faster. Typically, a faster payback period means faster growth. At the same time, depending on your business you can use a longer payback period to give you the freedom to acquire users at a higher price. If you're only bidding based on a 1 month payback period, the amount you're able to spend per user will change greatly versus a 1 year payback period. This will be influenced by your free cash flow, desire to grow profitability, and maturity of your business.
A hybrid pricing model where users pay both an upfront fee to download the app and an ongoing subscription for continued access or premium features. While less common today, it can work for high-value niches where initial access alone delivers perceived value.
A screen that restricts access to content or features until the user subscribes or starts a trial. Paywalls are critical for monetization and can be static (same for all users) or dynamic (personalized based on behavior or segment).
Running controlled experiments that test variations of the paywall - including copy, design, pricing, or feature messaging - to find the highest-converting version. This is a high-leverage area for increasing monetization without changing the product itself.
A user's subjective assessment of how much value they are receiving relative to what they're being asked to pay. It's often influenced by onboarding, feature exposure, social proof, and overall app design and directly impacts conversion and retention.
Botsi automatically shows the right price to every user. Stop guessing and start growing.