Score each dimension 1-5 based on quintiles. RFM Segment = R + F + M scores combined. Example: R=5 (active yesterday), F=4 (12 sessions/month), M=3 ($50 total spend) = segment 5-4-3.
Score users 1-5 on each dimension using quintile breakpoints from your data. Create key segments: Champions (5-5-5), Loyal (4-4-X), At Risk (1-X-4+), and Lost (1-1-1). Target each with appropriate campaigns.
Champions: ask for reviews/referrals. Loyal: upsell to annual. At Risk: re-engagement campaigns. New High-Value: accelerate onboarding. Lost Low-Value: deprioritize spend.
Weekly for dynamic campaigns, monthly for strategic planning. Automate the scoring with your analytics tool or Botsi to keep segments current without manual effort.
A backend mechanism that limits how often users can trigger certain subscription-related actions (e.g., restore, trial start, promo redemptions) within a set time frame. This helps prevent abuse, fraud, and system overload.
When a previously churned or lapsed subscriber returns and resumes their subscription. Reactivations are a part of lifecycle marketing and often driven by email/push campaigns, pricing incentives, or product improvements.
Revenue generated on a consistent, repeatable basis through subscription renewals. Recurring revenue is the foundation of subscription businesses and a key metric for forecasting, valuation, and capital efficiency.
The percentage of in-app purchases or subscriptions that are refunded due to user dissatisfaction or platform policy. High refund rates can signal poor value perception, billing issues, or onboarding problems and may impact platform standing or reported revenue.
The continuation of a subscription after a billing period ends, either manually or through auto-renew. Renewals are a core component of recurring revenue and serve as key milestones in a user's lifecycle.
Botsi automatically shows the right price to every user. Stop guessing and start growing.