Billing Recovery Rate = (Failed Payments Successfully Recovered / Total Failed Payments) x 100. Revenue Saved = Recovered Users x Average Monthly Revenue per User. For example: 2,800 recovered / 4,000 failed = 70% recovery rate. Revenue saved = 2,800 x $12.99 = $36,372/month.
Apple retries failed payments over a 16-day grace period using an intelligent schedule that factors in the reason for failure. During this time, you can choose to either maintain or revoke the user’s access. Apple also sends users notifications prompting them to update their payment information.
You cannot customize Apple or Google’s built-in retry schedules. However, you can supplement them with your own in-app messaging, push notifications, and emails that alert users to billing issues. Using Botsi’s webhook events for billing failures, you can trigger targeted recovery campaigns the moment a payment fails.
Most platforms recover 50-70% of failed payments through automatic retries alone. Adding proactive user communication (in-app messages, push, email) can push recovery rates above 80%. The key is acting fast — recovery rates drop dramatically after the first 72 hours of a failed payment.
The server-side system that determines which features or content a user can access based on their subscription status. Typically integrated with app store receipt and tools like like Botsi, it ensures consistent access across devices and platforms.
User engagement that occurs without directly launching the app, such as interacting with push notifications, widgets, or voice assistants. While less visible, this activity can influence retention and should be factored into engagement metrics.
A statistical approach that updates probabilities based on new evidence, often used in A/B testing and predictive modeling. Unlike frequentist methods, Bayesian models provide a more flexible framework for interpreting test results and making probabilistic decisions — useful in pricing tests, LTV projections, and paywall optimization.
The practice of grouping users based on in-app behavior — such as content viewed, session frequency, or purchase history — to tailor messaging, paywalls, and retention strategies. Behavioral segmentation enables personalized user experiences and drives more efficient monetization.
The interval at which a subscription renews and the user is charged — typically monthly, quarterly, or annually. Understanding billing cycles is important for tracking revenue recognition, renewal trends, and user lifetime value.
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