Conversion Rate = (Number of Conversions / Number of Users in Group) x 100. Statistical significance is typically measured at a 95% confidence level. For example, if Group A converts at 4.5% and Group B at 5.5% with p < 0.05, Variant B wins.
Run your test until you reach statistical significance, typically at least 1-2 full billing cycles (14-30 days) with a minimum of 1,000 users per variant. Ending tests too early leads to false positives that can actually hurt your conversion rate.
Start with high-impact, low-effort changes: your headline copy, CTA button text, and price anchoring. These typically move the needle more than design tweaks. A common winning pattern is testing ‘Start Free Trial’ against a benefit-driven headline that quantifies what the user gets.
Yes, but with limitations. You can use offer codes or introductory pricing to test different price points. Tools like Botsi let you show different pricing tiers to different user segments without needing an app update, making price testing much more practical.
A key stage in the customer lifecycle that occurs after acquisition. Activation is defined by a user completing a high-value action for the first time — such as starting a trial, making a purchase, or engaging with a core feature. The exact definition depends on the app’s monetization model and business goals.
A user who currently has an active, paid subscription. This excludes users in a grace period, trial, or lapsed state, and is typically the core population used when calculating MRR or churn rate.
The process of improving an app’s visibility in app store search results and browse sections (e.g., on Apple’s App Store or Google Play). ASO involves optimizing elements like the app name, description, keywords, icon, screenshots, and video preview to drive organic installs and improve conversion rates from page views to downloads.
Apple’s paid user acquisition channel that displays targeted ads at the top of App Store search results. ASA allows marketers to bid on keywords, define demographic and behavioral targeting, and optimize campaigns based on user value post-install, such as subscription conversion or trial start.
A performance metric that represents the average revenue generated per user over a defined period. ARPU is calculated by dividing total revenue by the number of active users during that time frame (e.g., monthly). It can be segmented by platform, geography, or acquisition source to assess the value of different user cohorts. While related to LTV, ARPU is time-bound, whereas LTV spans the full customer lifecycle.
Botsi automatically shows the right price to every user. Stop guessing and start growing.